As part of its ongoing efforts to provide international market research for toy companies looking to expand distribution globally, TIA commissioned research consultancy Kidz Global to conduct and analyze consumer surveys in order to help toy companies better understand how to position holiday product within these overseas markets. The reports include data on average number and predominant types of gifts received, breakdown of gifts requested, consumer shopping behavior, and more.

“The Christmas shopping season is a key time for toymakers in the U.S. as well as around the world,” said Anne McConnell, TIA’s director of market research and data strategy. “Understanding holiday gift-giving practices and paths to purchase is vital for toy companies interested in expanding their sales activities in Australia, Mexico and the U.S.”

TIA will unveil additional research reports for Australia, Mexico and the U.S. later this year that identify consumer demographics and habits, economic indicators, industry influencers, and effective market entry strategies, developed by Kidz Global and Altios International. TIA members will be notified when the research becomes available.

A similar body of consumer and market research for Brazil and China — including an analysis of 2013 Christmas trends — was completed earlier this year and is also available online.

Questions regarding the new Christmas 2013 reports as well as forthcoming research can be directed to TIA’s Anne McConnell