From PDA to Pandora: A Decade of Technology Disruption and How it Affects the Family
December 10^th, 2-3 p.m. (Eastern)

This webinar will provide retailers and toy companies with insights into how technology is fragmenting consumer purchase and shopping habits — and how marketers need to adapt. 

The webinar will be presented by Russ Crupnick, consultant at The NPD Group and managing partner of MusicWatch, Inc. and moderated by Anne McConnell, TIA director of market research & data strategy. Crupnick will highlight key information from NPD’s “Kids & CE” reports from the last 10 years, looking at ownership and usage trends, as well as provide a recap of his presentation at PlayCon last spring, which addressed the impact of technology on the toy market. 

The webinar is free for TIA members and $49 for non-members; registration is open.

Tips for Developing Your TF’15 PR and Promotion Strategies
December 11^th, 2-3 p.m. (Eastern) 

TIA’s annual Toy Fair PR Bootcamp session will review important tools and techniques for attracting the attention of retail buyers, major media outlets, consumer and toy trade publications and bloggers that attend Toy Fair.

Presented by Adrienne Appell, TIA’s senior manager of public relations; Kimberly Carcone, TIA’s senior director of trade shows and event marketing; and Gina Espinosa from Virtual Press Office, the webinar will examine strategies for developing a well-rounded media list, leveraging social media, maximizing complimentary resources offered by TIA and Virtual Press Office, and more.

Registration is free for all Toy Fair exhibitors.    

Questions from participants of either webinar may be submitted in advance to TIA’s Jackie Retzer; to the extent possible, answers to these questions will be folded into the presentation. As with other TIA webinars, these sessions will be recorded and available post-event for those who are unable to participate live.